What is 'inbound marketing'?
Inbound marketing - as opposed to traditional 'outbound' or 'push' marketing [a.k.a 'interruption marketing'] - strategies recognize that potential customers start the purchase process at a search engine window, looking for content and information that answers their questions, educates them and allows them to qualify their level of interest in a product or service.
In fact, you might want to check out these 10 Visual Reasons for Pursuing Inbound Marketing.
With inbound marketing, the more your website can answer potential customers' questions, the more likely they will be to find your content. And, if they find your content, you have the opportunity to invite them to become more engaged with your business and eventually even convert from lead to prospect to customer.
Inbound Marketing ensures that your business gets found!
How?
- By clearly identifying what your brand and business represent.
- By ensuring that your website fully represents what your brand and business stand for [i.e., this is where SEO - search engine optimization - plays an important role].
- By creating remarkable and compelling website content - including blog content - that addresses the questions and issues that customers have related to your business, brand, category and expertise.
- By developing offers - white papers, guides, tip sheets and others - relevant to your customers that you promote on your blog and via interactions with your social networks.
- By nurturing those who respond to your offers and converting them into customers.
- By analyzing carefully what you've done so you can learn and improve going forward and convert more website visitors into customers.
You may enjoy the following blog articles relating to inbound marketing:
Which are the Best Inbound Marketing Tools?
We recommend Hubspot - the all-in-one inbound marketing software.
Hubspot makes possible multi-channel analytics so you can measure and appreciate where leads and customers come from; A/B testing and landing page tools so you can easily determine how best to increase conversion; blogging, SEO and social media tools to help you get found and behavior-driven communications to nurture leads into customers.
How Do I Get Started With Inbound Marketing?
The best place to start is with our Inbound Marketing Assessment whereby we review and analyze your existing website and digital outposts and make recommendations for discussion with you.
Contact Us to schedule a free 30 minute consultation. You won't regret it!