10 Visual Reasons for Pursuing Inbound Marketing
You need to get found online. Customers are online as never before, and that's where they are starting the purchase process. If they can't find you online, you don't exist.
If you need proof, check out Inbound Marketing and ZMOT: Perfect Together?
In my mind, the best means of dealing with how to get found online is through inbound marketing. In case you have any doubts, I'd like to share with you 10 visual reasons for pursuing inbound marketing.
1. Blog articles influence purchases.
This goes hand-in-hand with the ZMOT research. We start the buying process online and much of the content we encounter online is published on blogs.
2. Companies that blog have 55% more website visitors.
Blogs create dynamic web content, so no surprise that a blog associated with a website domain will generate more website visitors assuming you publish regularly and consistently on your blog.
3. Companies that blog have 434% more indexed pages.
In a way, this is the flip side of the previous point. Not only does a blog create dynamic - or consistently fresh - content on your website, but every individual blog article you publish represents an unique web page waiting to get indexed!
4. Companies that blog have 97% more inbound links.
If you are truly committed to creating and publishing remarkable, delicious, noteworthy and relevant content, then others will link to it. As Marcus Sheridan aka The Sales Lion remarked last week during the Hubspot HUGS if you focus on serving your customers and answering their questions via your blog, you will have content that others consider valuable and link to.
5. Companies with more indexed web pages get way more leads!
The more your web pages that get indexed by search engines, the more likely your business is to get found by potential customers. The greater the opportunity you have to get found, the more visitors to your site will become leads.
6. B2B companies that blog generate 67% more leads per month than those that don't.
By blogging, you create more web pages, which get indexed, which generate more web traffic to your site. The greater your web traffic, the greater the likelihood that visitors will become leads... and eventually customers!
7. Companies with more than 51 blog articles experience a 77% lift in median monthly sales.
I love this chart and have noticed consistently with every blog I have launched that ~ 50 is the magic point when blog articles truly start to generate momentum.
The lesson? The sooner you get started with blogging and inbound marketing, the sooner you'll get to the point when results happen!
8. The number of blog articles published affect the number of monthly leads.
This chart supports the previous one. The more [delicious, relevant and remarkable] blog articles you publish, the more you will notice an effect on the leads you generate.
9. Web Pages and Traffic: the more content you create, the more traffic and leads your business will see.
And, the more content you create on your website and via your blog, the more you will notice web traffic increase as well as leads.
10. Web Pages and Leads: Businesses with websites that have 401 to 1,000 webpages have 6 times more leads than those with 51 to 100.
Here's proof! The more webpages, the more leads.
What's your reaction to these visual reasons for pursuing inbound marketing? What have you observed in your online activities? What patterns are emerging? I'd love to hear.
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Charts credit:
Hubspot 100 Awesome Marketing Stats, Charts and Graphs - May 2011
