Generating Leads With Social Media
At the recent MarketingProfs B2B Forum 2011, I joined Hubspot's Kipp Bodnar to present “Generating Lower Cost Leads With Social Media”. It's a particularly relevant topic given how traditional outbound marketing has become less effective and more expensive. At the same time, marketers don't always realize that social media makes sense for lead generation.
As Kipp and I prepared for this presentation, we discussed that conflict - lead generation as necessary evil [who likes cold calls?] and social media as time-intensive soft marketing tool. The two, though, can productively co-exist and collaborate as Study: Marketers Reporting Social Media ROI of 100, 200, Even 1,000 Percent and Startup Company Eliminates the Cold Call With Twitter highlight!
Kipp, who regularly presents on social media and lead generation [see How to: Use B2B Social Media for Lead Generation, 7 Steps to Building a B2B Social Media Lead Generation Pipeline and from the MarketingProfs B2B Forum 2010: Generating & Tracking Leads with Social Media], focused on a 5 step social media lead generation framework. More specifically:
- Get the basics right [Landing Page, Offer that Rocks, Think Like a Publisher]
- Maximize Content Discovery
- Create Content Ubiquity
- Test and Fail Fast
- Optimize for Maximum Lead Flow
I focused on social media lead generation case studies from:
Here are our presentations.
View more presentations from Simple Marketing Now LLC
I find the topic of generating leads with social media absolutely fascinating. Do you? As you come across examples that you find particularly effective, will you share them with us? I'll be on the lookout, too.
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