At the recent MarketingProfs B2B Forum 2011, I joined Hubspot's Kipp Bodnar to present “Generating Lower Cost Leads With Social Media”. It's a particularly relevant topic given how traditional outbound marketing has become less effective and more expensive. At the same time, marketers don't always realize that social media makes sense for lead generation.
As Kipp and I prepared for this presentation, we discussed that conflict - lead generation as necessary evil [who likes cold calls?] and social media as time-intensive soft marketing tool. The two, though, can productively co-exist and collaborate as Study: Marketers Reporting Social Media ROI of 100, 200, Even 1,000 Percent and Startup Company Eliminates the Cold Call With Twitter highlight!
Kipp, who regularly presents on social media and lead generation [see How to: Use B2B Social Media for Lead Generation, 7 Steps to Building a B2B Social Media Lead Generation Pipeline and from the MarketingProfs B2B Forum 2010: Generating & Tracking Leads with Social Media], focused on a 5 step social media lead generation framework. More specifically:
- Get the basics right [Landing Page, Offer that Rocks, Think Like a Publisher]
- Maximize Content Discovery
- Create Content Ubiquity
- Test and Fail Fast
- Optimize for Maximum Lead Flow
I focused on social media lead generation case studies from:
Here are our presentations.
View more presentations from Simple Marketing Now LLC
I find the topic of generating leads with social media absolutely fascinating. Do you? As you come across examples that you find particularly effective, will you share them with us? I'll be on the lookout, too.
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Welcome to Simple Marketing Now's Content Talks Business Blog!
I'm eager to share with you in this forum ideas on how to be found
in a digital marketplace -- a topic that comes up frequently when I speak with small and medium business owners. They've noticed that the traditional tried-and-true ways of connecting with customers no longer work as effectively as they once did. Is it the same for you?
These business people are curious about the various new social tools available [e.g., Facebook, Twitter, LinkedIn, blogs...], but not quite sure how to proceed with them and manage social media marketing. In many cases, they aren't even sure their website and its content are working as hard as they should on their behalf. Does this sound familiar to you?
The Content Talks Business blog builds on what I've learned writing Flooring The Consumer [launched in 2006] and the Simple Marketing Blog [launched in 2009]. It will share with you my passion for the customer experience and simple, practical marketing.
[To learn more about me, read Meet Practical Marketer, Christine B. Whittemore.]
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Christine B. Whittemore