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Have You Written a 'Welcome Readers' Blog Article?

Welcome readers to your blog

Do you have a 'Welcome Readers' article on your blog? It's ideally the first article you write on your business blog.

I consider the Welcome blog article a must-have for a blog. Not only does it welcome readers to your blog, but it also sets expectations for you and for them as you go forth publishing articles on a regular and on-going basis.

A blog, after all, is the beginning of a beautiful journey about meaningful content, your customer personas, and your passion for your business. Meaning comes from thoughtfulness and focus, and deep understanding of and interest in your customers.


How Do You Use Facebook Ads to Connect With Customers?

How do you use Facebook to connect with customers?

Chances are, your business is using Facebook to connect with customers. If that's the case, are you also using Facebook ads?

Facebook: a big source of potential customers

Facebook is big. How big? According to By the Numbers: 105 Amazing Facebook User Statistics,  

..1.28 billion Facebook Users

..1.23 billion active monthly users

What is a Landing Page and How Does it Work?

Landing Page stats (350x262)

Do you know what a 'landing page' is? Sometimes it's meant as a destination page - i.e., any page where website visitors land when they first reach your site. In fact, you'll notice a report in Google Analytics which examines landing page traffic.

Landing Pages: Valuable for Lead Generation

A landing page is also an important term and concept for inbound marketing and lead generation. It's a web page deliberately created to help you convert visitors to your site into leads because it provides you with the means for capturing an email address.

Integrate Personas into Your Inbound Marketing with HubSpot

integrate personas in your marketing

Do you do "personas" in your business? Have you integrated them into your inbound marketing?

If yes, then please add your perspective to this article in the comments.

If no, you'll be interested in the newly launched persona tool from HubSpot which makes integrating personas into your marketing not only seamless, but also impossible to ignore. 

Planning a Customer Event? Add Social Media and Make It Social!

Be social to connect with customers

An interesting thing happens when you embrace social media because of the value it brings to building relationships with customers. You want others to participate. You want them to get involved and experience for themselves the richness of the social experience and how it opens them up to exciting opportunities.

Does Social Matter to Business? Social Media Bootcamp Highlights

Surfaces 2014 Bootcamp

Although social media and business make for strange bedfellows, social matters intensely to business.

Social matters for getting found online, for connecting with customers, and for building strong networks or communities.

Why is social media so hard for business?

On one hand, social media and business belong together. After all, we're in business to connect with customers and develop relationships. Which means that we recognize the value of learning more about our prospects and customers, so we can be responsive and relevant based on what they need. Great salespeople know how important being social is: it enables them to actively listen and observe for insights. (Think How to Win Friends and Influence People.) They do so using all the tools available - from the telephone to networks such as LinkedIn.

How To Search Online: 23 Tips for Finding What You Need

how to search online with Google

I'm always on the lookout for tips on how to search online more effectively and efficiently. These 23 tips for finding what you need represent a recap of two previous articles -  Search Tips To Find and Get Found Online and Google For Search & Discovery: TalkFloor Social Media Marketing Series along with newly relevant (and discovered) ones. If you're like me, you'll enjoy exploring with them and coming across new discoveries.

Let me know which you find most valuable and how you use them to find what you need online.

9 Top 2013 Articles on Social Media, Content and Inbound Marketing

Top Content Talks Business articles 2013

What's resonating with your readers? If you're creating content online and publishing blog articles, it's important to review results regularly - monthly as well as yearly.  The following 9 articles were the top read 2013 articles on Content Talks Business. If you've not read them, they are a good introduction. 

Planning a Campaign? Try an Inbound Marketing Campaign!

Inbound Marketing Campaign (184x250)

I have an offer for you that has to do with marketing campaigns. It's a new guide titled "How to Create Effective Inbound Marketing Campaigns."

I'm excited about it because it puts into context how to make a marketing campaign effective for converting website visitors into leads and eventually customers.

It also has nothing to do with traditional marketing campaigns.

From Simple Marketing Now: Happy Thanksgiving 2013!


I wish you and yours a safe and Happy Thanksgiving Holiday 2013!

If you'd like to learn about Wild Turkeys and Thanksgiving, too, I invite you to read: 

Happy Thanksgiving From Simple Marketing Now!

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