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How To Get Found Online in a Digital Marketplace

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What is a Landing Page and How Does it Work?

  
  
  
Landing Page stats (350x262)

Do you know what a 'landing page' is? Sometimes it's meant as a destination page - i.e., any page where website visitors land when they first reach your site. In fact, you'll notice a report in Google Analytics which examines landing page traffic.

Landing Pages: Valuable for Lead Generation

A landing page is also an important term and concept for inbound marketing and lead generation. It's a web page deliberately created to help you convert visitors to your site into leads because it provides you with the means for capturing an email address.

Integrate Personas into Your Inbound Marketing with HubSpot

  
  
  
integrate personas in your marketing

Do you do "personas" in your business? Have you integrated them into your inbound marketing?

If yes, then please add your perspective to this article in the comments.

If no, you'll be interested in the newly launched persona tool from HubSpot which makes integrating personas into your marketing not only seamless, but also impossible to ignore. 

Planning a Customer Event? Add Social Media and Make It Social!

  
  
  
Be social to connect with customers

An interesting thing happens when you embrace social media because of the value it brings to building relationships with customers. You want others to participate. You want them to get involved and experience for themselves the richness of the social experience and how it opens them up to exciting opportunities.

Does Social Matter to Business? Social Media Bootcamp Highlights

  
  
  
Surfaces 2014 Bootcamp

Although social media and business make for strange bedfellows, social matters intensely to business.

Social matters for getting found online, for connecting with customers, and for building strong networks or communities.

Why is social media so hard for business?

On one hand, social media and business belong together. After all, we're in business to connect with customers and develop relationships. Which means that we recognize the value of learning more about our prospects and customers, so we can be responsive and relevant based on what they need. Great salespeople know how important being social is: it enables them to actively listen and observe for insights. (Think How to Win Friends and Influence People.) They do so using all the tools available - from the telephone to networks such as LinkedIn.

How To Search Online: 23 Tips for Finding What You Need

  
  
  
how to search online with Google

I'm always on the lookout for tips on how to search online more effectively and efficiently. These 23 tips for finding what you need represent a recap of two previous articles -  Search Tips To Find and Get Found Online and Google For Search & Discovery: TalkFloor Social Media Marketing Series along with newly relevant (and discovered) ones. If you're like me, you'll enjoy exploring with them and coming across new discoveries.

Let me know which you find most valuable and how you use them to find what you need online.

9 Top 2013 Articles on Social Media, Content and Inbound Marketing

  
  
  
Top Content Talks Business articles 2013

What's resonating with your readers? If you're creating content online and publishing blog articles, it's important to review results regularly - monthly as well as yearly.  The following 9 articles were the top read 2013 articles on Content Talks Business. If you've not read them, they are a good introduction. 

Planning a Campaign? Try an Inbound Marketing Campaign!

  
  
  
Inbound Marketing Campaign (184x250)

I have an offer for you that has to do with marketing campaigns. It's a new guide titled "How to Create Effective Inbound Marketing Campaigns."

I'm excited about it because it puts into context how to make a marketing campaign effective for converting website visitors into leads and eventually customers.

It also has nothing to do with traditional marketing campaigns.

From Simple Marketing Now: Happy Thanksgiving 2013!

  
  
  
thanksgiving2010

I wish you and yours a safe and Happy Thanksgiving Holiday 2013!

If you'd like to learn about Wild Turkeys and Thanksgiving, too, I invite you to read: 

Happy Thanksgiving From Simple Marketing Now!

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Setting Up Goals in Google Analytics: Digital Marketing Must-Have

  
  
  
Setting up goals in google analytics

If you're curious about your website and how it supports your business, you'll want to set up goals in Google Analytics.

Setting up goals in Google Analytics has two benefits:

1. The process of identifying goals to set up forces you to think about the purpose of your website. 

How To Create Epic Content Marketing? Joe Pulizzi Explains.

  
  
  
Epic Content Marketing Pulizzi (203x300)

Do you create epic content for your business? Joe Pulizzi does and explains how in his latest book titled Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less and in the interview below.

I first met Joe Pulizzi in 2010 at a MENG-NJ event (see Joe Pulizzi on Content Marketing). Joe is a natural story-teller and content marketer who wrote the playbook on content marketing. The founder of Content Marketing Institute, the leading education and training organization for content marketing, Joe also inspires the largest in-person content marketing event in the world, Content Marketing World - which I hope to attend in 2014. 

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