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About C.B. Whittemore

About C.B. Whittemore

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Flooring The Consumer History

Flooring The Consumer is a marketing blog about improving the consumer experience, particularly in flooring.


The blog was launched in June 2006. It is featured as a case study on this site with more detail on the Simple Marketing Blog.

It is also where you will find the Bridging New & Old social media interview series which led to Social Media's Collective Wisdom: Simplifying Marketing With Social Media, an e-book, based on the first 26 interviews.

If you're curious about our archives from 2006 to 2011, visit Flooring The Consumer.

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Flooring The Consumer Explores Getting Found In-Store, aka the Customer Retail Experience

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Retail Experience in the News - 9/7/12

Posted by Christine Whittemore on Fri, Sep 07, 2012 @ 09:30 AM
  
  
  
  
Retail Experience in the NewsThis issue of Retail Experience in the News for 9/7/12 includes research reports about shopping consumers, nifty retail ideas - including two from IKEA and ideas on how to combat showrooming.  

Happy reading!

82pc consumers want to engage retail brands via mobile: study - Consumers are striving to communicate with brands, and most of them are using mobile to do so. However, most consumers feel that brands are either unresponsive or do not care about their needs or wants.

Study: Consumers Shop More, And In More Places - A new study from the Hartman Group finds that there are major changes afoot in the way Americans forage for food, including frequency, channels and the way they define value.

100 page research report on the Affluent Male: What his online behavior can teach 
luxury brand marketers

 

Retail Experience Ideas


Retail Shopping Is Taking Off at the Airport

Malls’ New Pitch: Come for the Experience - Glimcher Realty Trust, which owns and manages shopping malls, is experimenting with making them Internet-proof. The company concedes that if shoppers can buy something online, they will. So it is trying to fill one of its malls, in Scottsdale, Ariz., with businesses that do more than sell stuff.

Best Buy's Richfield store seeks to connect on new scale - Best Buy offers a new way to engage higher-end customers.. "Best Buy, which is now testing Connected Stores in the Twin Cities and San Antonio, expects the format not only to retain the shoppers but to attract new customers, especially ones willing to go premium."


IKEA PLANS TO DEVELOP BUDGET HOTELS - The Swedish retailer’s latest offering will be a line of affordable hotels in Europe offering a boutique experience.

IKEA creates tiny rooms on Tokyo Streets [pics}


Integrating Offline/Online Retail Experience



Brick-and-Mortars Take on Showrooming - But there is hope and opportunity for retailers who reduce the risk of showrooming by making their websites more helpful to consumers doing online research prior to visiting a store.

Teen Stores Try Texts as Gr8 Nu Way to Reach Out - Like many parents who have turned to texting to reach their teens, some youth-oriented fashion brands like Charlotte Russe, Claire's Boutique and Vans are finding that young people are most accessible by text. Retailers say teens and twentysomethings react to marketing texts with alacrity—and with far higher response rates than to emails.


Consider subscribing to Flooring The Consumer Blog!

Thanks for reading and have a great weekend!

Best,

C.B.

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