Hot Retail Experience News for 8/17/12!
Do you agree that not all consumers are created equal? Guess how Jetblue handles whiners? Do your old customer service ways still work?
All that and more in this week's Retail Experience in the News links for 8/17/12.
Let us know of your favorite retail experience stories and we'll include them in next week's roundup!
Retail Experience and the Consumer
What Women Want – The Infographic - Absolutely awesome and filled with insights!
Not All Consumers Are Created Equal - Customer Service Is Important, but Focus on Those With Most Buying Power
When do summer shoppers splurge online? - Online retail sales may slump during the summer, but that doesn’t mean shoppers aren’t occasionally willing to drop the big bucks. New York-based data analytics startup SumAll shares several e-commerce trends for the dog days of summer.
Why don't the old customer service ways work anymore?
Retail Experience Ideas
Rural Groceries Find New Ways to Stay Alive - In some parts of America, a dying grocery store can threaten a town's well-being
Increase Online Sales: A 10-Step Checklist - Make sure users purchase what's in their shopping carts before they leave your site. Adopt these user experience best practices.
Integrating Offline/Online Retail Experience
Battle of the Digital Brands: JCPenney vs. Kohl’s - Overall, JCP is winning in social media. Although, the numbers would say otherwise, from a social media standpoint, JCP’s social strategy follows all of the best practices for engagement. Its posts are well-thought out and do a good job of delighting consumers and addressing their needs. From a mobile perspective, it’s a tie. Both retailers are doing different things on mobile, but each is doing them equally well. Both experiences are user friendly.
UNIQLO TAKES OVER PINTEREST CREATING ANIMATED MOSAICS - The clothing brand choreographed a sequence of mass-pinning on Pinterest to create a giant images promoting their new line of mesh clothing.
Four retailers who translated social media into revenue - Several retailers are getting the combo right, including DressBarn, Swisa, a high-end beauty retailer, Gymboree Play & Music, an offshoot of the children's clothing line, and Tretorn, a Swedish outdoor retailer. They each found a way to use social media to drive sales and traffic.
How JetBlue Deals with Social Media Whiners - "JetBlue, for example, has one customer service policy that it adheres to. And it uses it across the board, regardless of how consumers are getting in touch. There have been instances where the company has had to revamp its policy. Consistency is really important via social media channels, since they are so public. “If you are going to do something for one person be prepared to do it for everyone, whether they have a lot of followers or not,” he said."
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Thanks for reading and have a great weekend!