Retail Experience Highlights - 8/10/12
How do you feel about 'buying stuff'? Is it important to you? Is your attitude different from that of your customers?
This week's Retail Experience in the News links for 8/10/12 touch of how millennials feel about buying stuff. There's also the Swedish church of file sharing...
Retail Experience and the Consumer
Why Millennials Don't Want To Buy Stuff - The concept of shopping has shifted from owning stuff to buying into new ideas. In other words, the reason we acquire "stuff" is becoming more about what we get from the acquisition. Purchasing something isn't really about the thing itself anymore. Today, a product or service is powerful because of how it connects people to something--or someone--else. It has impact because we can do something worthwhile with it, tell others about it, or have it say something about us.
The missing link in retail customer experience or Applying Really Oughta Wanna to Retail Customer Experience
Retail Experience Ideas
JCP's Fashion Leap: Will Millennials Follow? - The latest moves include the unveiling of the first of its shops-within-a-shop strategy, including an elaborate denim array. There’s a Levi's denim bar, equipped with iPads and specialists trained in the art of the perfect fit, and mobile checkout technology, a first for the chain. And a simplified pricing plan
Target's Jeff Jones, In First Interview As CMO, Reveals What's In Store For The Brand - The point, he said, is to anticipate consumers’ needs and offer up packages of products that meet those specific life occasions. And a link to the video interview.
PBS organics lesson brought to you by Whole Foods - Whole Foods is spreading the word on the benefits of consuming organic foods and leading a healthy lifestyle, by teaming up
with educational media brand, PBS Kids to launch the "Fantastic Organic" campaign.
IKEA PROVIDES ‘DOG PARKING’ FOR SHOPPERS WITH PETS - Pet lovers in Berlin can now bring Fido shopping with them.
Integrating Offline/Online Retail Experience
What Retailers Want From In-Store Technology - Brick-and-mortar stores look to bridge the gap between online, mobile and in-store experiences. According to the Motorola Solutions data, 51% of retailers were investing in technology to improve customer service in stores. Moreover, 22% were doing so to keep up with the competition, and 18% aimed to increase inventory choices. Out of all the technology investments, in-store Wi-Fi bubbled up as a clear imperative for many retailers.
The Bookless Library - Don’t deny the change. Direct it wisely. The first is the Stephen A. Schwarzman Building, the main branch of the New York Public Library (NYPL). The second is an iPhone. Yet despite their obvious differences, for many people today they serve the same purpose: to read books. And in a development that even just thirty years ago would have seemed like the most absurd science fiction, there are now far more books available, far more quickly, on the iPhone than in the New York Public Library.
In Sweden, Taking File Sharing To Heart and To Church
Digital World Now Coaxing Shoppers Back to Stores - “But at the same time, more consumers have their mobile phones in hand so retailers who recognize that and take advantage of the phone as an information conduit to direct people to the right stores, or to find what they’re looking for at any moment in time, will be better served to succeed.”
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Thanks for reading and have a great weekend!
Best,
C.B.
