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About C.B. Whittemore

About C.B. Whittemore

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Flooring The Consumer History

Flooring The Consumer is a marketing blog about improving the consumer experience, particularly in flooring.


The blog was launched in June 2006. It is featured as a case study on this site with more detail on the Simple Marketing Blog.

It is also where you will find the Bridging New & Old social media interview series which led to Social Media's Collective Wisdom: Simplifying Marketing With Social Media, an e-book, based on the first 26 interviews.

If you're curious about our archives from 2006 to 2011, visit Flooring The Consumer.

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Flooring The Consumer Explores Getting Found In-Store, aka the Customer Retail Experience

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Retail Experience in the News: 11/18/11

  
  
  

Retail Experience in the News

In anticipation of next week's Thanksgiving holiday, here are Retail Experience in the News links and resources for 11/18/11!

Retail Experience Ideas

Barneys emphasizes malleable New York personalities through catalog - NYC resident models, bound catalogs with thick paper

From Fast Company: The Brands That Survive Will Be The Brands That Make Life Better. A new study of consumer engagement finds that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact.

The Consumer

What Your Home Will Look Like In 2015

Mobile Powering More Holiday Shopping 'Trips' [ZMOT at work]

From Knowledge at Wharton: Research Roundup: Online Product Reviews, Happiness and Choice, CEO Stock Options and the Hunger for Distinctiveness

Integrating Online/Offline Retail Experiences

Top 10 social media luxury marketers of Q3 

First Look: BankSimple's iPhone App Aims To Reimagine Your Money

JC Penney Introducing Foursquare, QR Promos for Holiday Angels programs

Customer Service and the Retail Experience

Banks can establish loyalty online

Today's Marketing Challenge: Turning the Data Deluge into Competitive Advantage

Social media presents opportunities, dilemmas for retailers

Which of these stories do you find most intriguing? Are you seeing similar patterns in your business? Let me know in the comments.

Thanks for reading!

Oh, and Happy Thanksgiving for readers in the U.S.!

Best,

C.B.

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