Bridge traditional marketing with social media marketing and improve the customer experience.
Bridge traditional marketing with social media marketing tools.
Social tools enable customer conversations.
Simple Marketing Now
takes advantage of the lessons that social media marketing and social
media tools – like blogs, online reviews, sharing and networking –
teach us about connecting with customers. Rather than
interrupt your customer, as traditional tools like advertisements do,
social media tools engage them in conversation. If you are serious
about the conversations, you can remedy the failures of traditional
marketing, which is inherently one-way, and establish two-way
communications, trust, transparency and authenticity in a group
setting. That’s what makes it social.
Now, social media marketing tools aren’t just the latest shiny toys out there. It's not really the tools themselves that are interesting. It's what they do that's important. These tools enable interaction amongst people. They break down the traditional walls that companies have built between themselves and customers, and which are part and parcel of traditional marketing techniques. They allow us to get to the heart of what matters to your customer, and offer value to them through content and conversation.
Here’s how you can get started with Simple Marketing Now:
o What’s happening online? We’ll research and analyze digital dynamics.
o What’s
happening offline? We’ll conduct and analyze interviews with core
customers [B2B or B2C] and evaluate the brick & mortar expression
of your customer experience.
o We’ll recommend how to bridge the gaps between online and offline, integrate social media marketing programs with traditional and improve the customer experience.
§ Educate yourself about the new social media marketing tools available.
o Participate in Social Media 101 and Blogging 101 workshops.
o Learn about developing a content strategy and how to develop and share compelling content relevant to your customers.
§ Develop and implement a marketing strategy that includes social media
o Create a listening strategy
o Which social media marketing tools are right for you?
o Develop a blogger relations strategy
o Monitor and measure for success
We also offer Blog Coaching support. It's all customized to meet your organization's needs.
For perspective on our approach to social media and content marketing, consider reading our "How Do I?" series about how to make sense of social media marketing.
We describe it in detail in this article titled The SIMPLE Marketing Now Framework.
Start a conversation with Simple Marketing Now.