Simple Marketing Now LLC
Bridge traditional marketing with social media marketing and improve the customer experience.
Simple Marketing Now Case Studies
Described here are examples of marketing, marketing strategy and social media marketing that bring to life the spirit of 'simple marketing.'
These are current examples as well as ones from projects that Christine Whittemore led during her tenure with Solutia Inc. They capture 'simple marketing,' practical marketing solutions and the integration of traditional with social media marketing.
These examples are briefly described here - with more detail on the Simple Marketing Blog.
Also check out Client Interviews on the Simple Marketing Blog.
These are current examples as well as ones from projects that Christine Whittemore led during her tenure with Solutia Inc. They capture 'simple marketing,' practical marketing solutions and the integration of traditional with social media marketing.
These examples are briefly described here - with more detail on the Simple Marketing Blog.
Also check out Client Interviews on the Simple Marketing Blog.
Case Studies That Bring 'simple marketing,' marketing strategy and social media marketing to life.
Simple Marketing Now Case Studies include the following:
The Carpet and Rug Institute Blog at 6 Months
The Carpet and Rug Institute Blog [CRI Blog] was launched in April 2009 to cost effectively increase the visibility of the Carpet and Rug Institute's research based resources and counter the myths surrounding carpet.
In six months, the blog has generated a positive ROI and created several opportunities to counter misinformation and promote success stories.
For more details, read The Carpet and Rug Institute Blog: 6 Month Case Study.
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Wear-Dated Upholstery Fabric Transformation
As Business Director for the Wear-Dated Upholstery Fabric division, Christine Whittemore managed a multi-location sales and marketing team of 8 with overall responsibility for the long term growth of the $50M residential Wear-Dated upholstery business. As a result of her team's strong focus on the marketplace, and successfully transforming the brand, the business doubled in size in 4 years.
• Repositioned Wear-Dated upholstery fabric brand and business from performance-only product limited to one end use to a fashion and performance product for wider range of residential upholstered furniture. Conducted research with consumers, retailers and fabric mills to identify business opportunities, program weaknesses, validate new positioning and updated brand. Doubled market share in competitive environment.
• Launched www.weardated.com and www.setsalesonline.com for sales people in upholstery business, leading to 130% increase in retail salesperson incentive program participation.
• Expanded program to Canada and Mexico; explored expansion to UK, Scandinavia and Brazil.
• Led yearly offsite strategic summit for 200+ residential upholstery leaders. Strengthened relationships, increased brand value and addressed critical issues: women consumers and improving the retail experience.
• Introduced revolutionary new fiber product (Ginny®) to expand Wear-Dated brand product selection.
• Received Solutia’s Customer Focus Award for 2000 for growth in Wear-Dated upholstery program.
For more details, read Wear-Dated Upholstery Transformation: Case Study.
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Flooring The Consumer Weblog
Flooring The Consumer, a blog about marketing-to-women and the retail experience, was launched on June 27, 2006 as Whittemore's personal business blog. It represented an opportunity to explore and experiment with new and social media marketing. It also created an archive for the research Whittemore conducted and a valuable followup resource for conversations and presentations about the retail experience and marketing to women.
The blog improved Whittemore's and Wear-Dated’s brand visibility within the industry and outside it, generating goodwill, strengthening the value of presentations and articles written, while spending no additional funds. The blog is listed in the AdAge Power 150.
For more details, read Flooring The Consumer: Case Study.
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The Wear-Dated Carpetology Blog
The Carpetology Blog was launched in December 2007 in anticipation of the launch of the redesigned Wear-Dated website in June 2008.
In 15 months, we generated 181 blogposts ranging from stories specifically promoting Wear-Dated to ones offering valuable tips, advice and recommendations, interspersed with color trends, carpet in the news and carpet style information. The blog attracted close to 40k visits and almost 60k page views, driving better qualified visitors to the Wear-Dated website and a great deal more awareness of all of the benefits - including style, comfort and quality - that carpet offers.
For more details, read The Carpetology Blog: Case Study.
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The Wear-Dated Website Redesign
Whittemore developed the vision and strategy for the redesigned Wear-Dated website as a result of her experience with social media marketing and creating content for the web. Not only was the new website social media friendly, allowing sharing, commenting and ratings. It was also search friendly, content rich and easy to administer, making keeping the site evergreen simple. Within a short period of time, the site ranked high organically on select key words.
For more details, read Wear-Dated Website Redesign: Case Study.
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Wear-Dated Report Builder
Christine created the first ever in-depth product analysis program for use as consultative up-selling tool with retailer accountsto preferentially sell branded products.
Originally, a multi-month manual process, the final automated program generated best-in-class customized retailer reports, taking otherwise irrelevant and unrelated data and converting it into actionable information, all available in minutes to individual users.
For more details, read Wear-Dated Report Builder: Case Study.
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Wear-Dated Training Presentations
Developed consultative training presentations for Wear-Dated Representatives to use to enhance brand value in the marketplace. Led to stronger relationships with retailers and retail salespeople and development of targeted programs to drive volume increases.Back to the top.
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