Simple Marketing Now's Christine Whittemore has worked with BrandBiz Inc.'s Paul Friederichsen on the Hanley-Wood Surfaces Education Advisory Council for several years. She has co-presented with him at Surfaces and Coverings and collaborated on consulting projects. Whittemore admires the combination of creative vision and strategic perspective that Friederichsen brings to the work he does.
Paul Friedersichsen started BrandBiz in 2005 to apply the experience gained as a creative director and account leader with ad agencies to help clients grow and prosper. BrandBiz strategic and creative direction for effective brand building, executional expertise, and a conduit for senior-level capabilities with other marketing and media services without the excessive overhead costs of traditional ad agencies.
Friederichsen loves every aspect of marketing communications:
His career has been with ad agencies from Lindsey, Bradley & Johnston in Chattanooga, to Byer & Bowman in Columbus, OH, to McCaffery & McCall (part of Saatchi & Saatchi) in Indianapolis and Atlanta, to Van Winkle & Associates and Hauser Group in Atlanta and Savannah.
Paul considers it his goal "to help businesses build their business by every marketing means possible — while always practicing sound brand discipline. I'm all about helping companies create, develop and grow their brands by utilizing my experience, creativity and connections with other top-notch professionals in marketing communications."
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