At times, businesses may realize they need - in addition to blogs, social media, content marketing and inbound marketing - a solution that includes brand marketing and traditional public relations. For that reason, Simple Marketing Now has partnered with the following marketing organizations to offer:
Public Relations Expertise: JM Byington & Associates, based in New York City.
Founder Jeanne Byington has collaborated with
Simple Marketing Now's Christine Whittemore on several projects including a year-long initiative with ALK Technologies, manufacturers of Co-Pilot Live, the smartphone GPS application. [See
Devon Valenti, CoPilot Live North America,
Smartphone GPS Apps & the Customer Experience and
Press Release: How To Manage Social Reputation.]
Creative and Brand Strategy Expertise: BrandBiz Inc., based in the greater Atlanta area.
Simple Marketing Now's Whittemore has served with BrandBiz Inc.'s Paul Friederichsen on the Hanley-Wood Surfaces Education Advisory Council for several years. [See Surfaces StonExpo 2012: Education Program Planning and Anticipating Surfaces 2011.] She has also co-presented with him at Surfaces and Coverings [see Marketing in a Recession - Strategy Series] and collaborated on consulting projects.
Traditional brand strategy and public relations combined with digital communication strategies and social tools make for memorable brand experiences that effectively connect with customers offline and online.
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