How to Reach The Simplifier:
LinkedIn: http://www.linkedin.com/in/cbwhittemore
Twitter: @cbwhittemore
Phone: 973-283-2424
Skype: cbwhit
Email: cbwhittemore@simplemarketingnow.com
The Simplifier's Background:
Christine B. Whittemore is a practical marketer who provides organizations – particularly those involved in pre-digital categories – with a bridge from traditional marketing to new, digital and social media marketing tools to improve the customer experience as well as the retail experience. She wants you to get found online!
She has experienced plenty of non-high tech categories – from art museums, non-profit trade associations, financial institutions, to apparel, furniture, carpet and flooring – and always looked to improve the efficiency and effectiveness of marketing dollars while connecting with customers. She was awarded Solutia’s prestigious Customer Focus Award in 2000 for successfully doubling the size of the Wear-Dated upholstery fabric business over four years.
In her role as Director of In-Store Innovation for Solutia's Wear-Dated carpet fiber, Christine redesigned the Wear-Dated website transforming it from a static, difficult-to-update site to a social media friendly, intuitive, content-rich and easy-to-administer site that engaged with website visitors and helped Wear-Dated get found online.
She launched The Carpetology Blog, about all things carpet [fashion, style, care, buying advice and news] to develop rich and relevant carpet content and drive better qualified traffic to the Wear-Dated website. It speaks directly to carpet consumers.
She is a columnist for Floor Covering Weekly, a Hearst Publication, where she writes about the customer retail experience. She contributes to MarketingProfs and Content Marketing Institute about social media marketing and content marketing.
Christine B. Whittemore [or C.B.] has been active in the social media space since June 2006 when she launched her first marketing blog, Flooring The Consumer about the customer retail experience, marketing to women and social media marketing.
She launched the Simple Marketing Blog in March 2009 to address social media marketing, integrated social media marketing and best practices. It has been recognized as a Junta42 Top Content Marketing Blog.
Whittemore published a white paper titled “A Firsthand Tale of Adopting Web 2.0 Technology to Build Brand” in Perform: The Marketing 2.0 Authority by Montgomery Research. She contributed “The Age of Conversation – Enabled” in 2007 to Age of Conversation, “Don’t Be Myopic About Social Media!” in 2008 to Age of Conversation 2 – Why Don’t They Get It?, and in 2010 "Extreme Foreignness, Innovation and Execution" to Age of Conversation 3: It's Time To Get Busy, three unique global collaborative books to benefit Variety, the children’s charity and Charity:Water. The books are available on Amazon.
Since 2005, Christine has presented on the topic of the Brick & Mortar expression of the customer retail experience, social media marketing, content marketing and digital visibility at Surfaces, the yearly floor covering trade show where she also serves on the Education Advisory Council. Among the many presentations she has done are these highlights:
- Individual retailer locations
- Washington State Floor Covering Association
- Carpet One Floor & Home and Flooring America/Flooring Canada Education Day sessions
- Mohawk ColorCenter and Floorscape conventions
- Social Media Club North Jersey
- Coverings
Prior to her tenure with Wear-Dated carpet fiber, she addressed the topic during yearly offsite strategic Wear-Dated Upholstery Set Sales summits organized for 200+ industry leaders and retailers.
A listing of the presentations that Christine has delivered is available on the Simple Marketing Blog/Presentation History.
Other Chief Simplifier Highlights:
For Christine B. Whittemore's full profile, visit LinkedIn or download a pdf of Ms. Whittemore's background information from this page.
More questions? Please contact her at CBWhittemore@SimpleMarketingNow.com or 973-283-2424 , on Twitter[at]CBWhittemore, Facebook and Skype [cbwhit].