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Christine B. Whittemore is a practical marketer who provides organizations – particularly those involved in pre-digital categories – with a bridge from traditional marketing to new, digital and social media marketing tools to improve the customer experience as well as the retail experience.  

She has experienced plenty of non-high tech categories – from art museums, non-profit trade associations, financial institutions, to apparel, furniture, carpet and flooring – and always looked to improve the efficiency and effectiveness of marketing dollars while connecting with customers.  She was awarded Solutia’s prestigious Customer Focus Award in 2000 for successfully doubling the size of the Wear-Dated upholstery fabric business over four years.

In her most recent role as Director of In-Store Innovation for Solutia's Wear-Dated carpet fiber, Christine redesigned the Wear-Dated website transforming it from a static, difficult-to-update site to a social media friendly, intuitive, content-rich and easy-to-administer site that engaged with website visitors.

She launched The Carpetology Blog, about all things carpet [fashion, style, care, buying advice and news] to develop rich and relevant carpet content and drive better qualified traffic to the Wear-Dated website.  It speaks directly to carpet consumers.

She is a columnist for Floor Covering Weekly where she writes about the customer retail experience and contributes to MarketingProfs about social media marketing and integrating traditional with social.

Christine B. Whittemore [or C.B.] has been active in the social media space since June 2006 when she launched her marketing blog, Flooring The Consumer about the customer retail experience, marketing to women and social media marketing.

• Ranked in the AdAge Marketing Power 150 Blogs,
  
• Included on AllTop,
  
• Listed in Being Peter Kim's M20: Top Marketer Blogs,
  
• Profiled in Susan Abbott’s [from Abbott Research & Consulting] blog, Customer Experience Crossroads, on Toby Bloomberg’s [from Bloomberg Marketing] Diva Marketing blog in the Biz Blog Profile Series, and interviewed on Anna Farmery’s Engaging Brand podcast. 

Since 2005, Christine has presented on the topic of the Brick & Mortar expression of the customer retail experience at Surfaces, the yearly floor covering trade show where she also serves on the Education Advisory Council.  She also addresses integrating the online and offline customer experience and social media marketing best practices.  Among the many presentations she has done are these highlights:

• Individual retailer locations
• Washington State Floor Covering Association
• Carpet One Floor & Home and Flooring America/Flooring Canada Education Day sessions
• Mohawk ColorCenter and Floorscape conventions
• Social Media Club North Jersey
• Coverings

Prior to her tenure with Wear-Dated carpet fiber, she addressed the topic during yearly offsite strategic Wear-Dated Upholstery Set Sales summits organized for 200+ industry leaders and retailers.

A listing of the presentations that Christine has delivered is available on the Simple Marketing Blog/Presentation History.

In April 2009, Christine was invited to join the Floor Covering Institute. She is a member of IBNMA and active with Columbia Business School’s Alumni Club of New York, as chairperson of the greeter’s subcommittee and member of the Board of Directors.

In June 2010, Christine was invited to join the Junta42 Content Marketing Institute joining the brightest content marketing experts in the industry.

For Christine B. Whittemore's full profile, visit LinkedIn or download a pdf of Ms. Whittemore's background information from this page.

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