Welcome to Simple Marketing Now where we integrate social into traditional marketing!
Integrated Social Media Marketing in Morris County, NJ
We are a marketing communications consultancy focused on integrating social media marketing into traditional marketing strategy. We believe that it's important to provide organizations
with the right combination of traditional marketing and new, digital
and social media marketing tools to improve the customer experience and build your brand. We are located in Kinnelon, Morris County, New Jersey [i.e., Northern NJ], close to New York City.
Simple Marketing Now specializes in practical, focused, integrated social media marketing, public relations (PR) and communications. That
means no bells, whistles or bling that might get in the way of having a meaningful conversation with your customers. It also means no
wasted resources, which is important when times are tough.
Reaching the customers who matter and improving their experience.
We
believe that the goal of marketing is to reach the customers who matter
– quality over quantity – in the most efficient, practical and simple way possible
with a message that is relevant, authentic and valued. Which leads to
awareness, interaction, greater loyalty and eventually social networks
and community…
To meet that goal, Simple Marketing Now
bridges to new digital and social communications tools from established ones - integrating social media with traditional marketing - and
thus creates the best and most relevant content marketing strategy possible and an
experience worth returning to for your customers.
The Brick & Mortar Retail Expression of the Customer Experience.
We have a special interest and expertise in a critical aspect
of the customer experience: the brick & mortar expression -
otherwise known as the customer retail experience. We've been talking about it to retailers and manufacturers since 1997, and writing about it since 2006 in our Flooring The Consumer blog. That's what
grounds us. You see, this special expression of customer experience is
built on the same qualities and perceptions that make a customer
experience successful online, and forms the basis for loyalty and
community.
Over time, you can expect many benefits from an improved customer experience.
More specifically,
- You
transform your web presence, from a static, brochure-like experience to
one that is current and first-in-search visible online.
- You
appear in relevant organic [non-paid] searches because you demonstrate
your knowledge and awareness of industry trends and issues via content filled with relevant and valuable information.
- Which
establishes your trustworthiness and demonstrates your passion and
commitment in contrast to your competitors, thus changing consumer and
customer awareness of your company.
From a practical perspective,
- You easily integrate all of your marketing efforts digitally so they – and you – can be found when customers are looking.
- Your
marketing communications do extra work and live longer. Say goodbye to
losing visibility and momentum at the end of a campaign. Keep all that
hard work alive.
- You
funnel the majority of your marketing dollars into connecting with
customers rather than only traditional interruption-based tools.
- You leapfrog traditional information constraints by publishing your own content.
-
Your offline and online experiences are consistent and reinforce one another.
From your customer’s perspective,
- You
engage socially with customers in a way not possible with traditional marketing
tools because you are creating value for them. And, you form a
community around shared interests and product/service related issues.
- You develop direct lines of communication with your brand fans, be they consumer, trade or media.
- You
stay relevant to your core customers and engage them in a conversation
around what matters to them, building an increasing and loyal following
over time.
- You become part of the conversations taking place online and transform into a learning organization.
Best of all, you won’t be left behind, and your customers will really appreciate that you are focused on them. That's what improves the customer experience!
Start a conversation with Simple Marketing Now about integrating social media into your traditional marketing programs, and developing a content marketing strategy that makes sense for your business.
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Read through our Case Studies for an idea of the types of projects we have experience in.
- Or, Contact Us and let us know if you'd like to receive periodic updates via email. Or, better yet, Join Our eNewsletter Mailing List by filling out the form to the right!