1. Develop and Implement an Inbound Marketing Strategy
Inbound Marketing acknowledges that traditional marketing no longer works.
Inbound Marketing represents a complete solution for getting found online, generating leads and converting those leads into customers. It makes full use of digital marketing tools. Content marketing plays a starring role. It involves:
Creating remarkable web and blog content that attracts visitors and answers questions potential customers have about your business,
Sharing that content online via your website, blog and digital and social media outposts [e.g., LinkedIn, Facebook, Twitter...],
Participating in social media conversations and willingly engage with customers online.
Analyzing your results so you can rinse, repeat and improve!
Simple Marketing Now, a Certified HubSpot Partner, proudly recommends HubSpot's all-in-one inbound marketing software. We can help you successfully implement HubSpot.
2. Develop and Implement a Digital Marketing Strategy
Digital Marketing focuses on making your website as efficient as it can be so you can get found online. It helps ensure that the time you spend on social networks and with digital marketing tools supports your business.
We work with you to ensure that it is search engine optimized (aka improve its SEO) and succinctly tells your business' story in a way that compels visitors to spend time, and to return, because search engines index your site.
We analyze your social media presence to ensure that your profiles integrate fully with your business and support your business objectives.
We help implement and manage Google Adwords PPC campaigns to support organic search results.
We develop marketing automation solutions to help you nurture leads into becoming marketing qualified and sales ready.
Through web analytics, we test and monitor to ensure that your digital marketing efforts help you get found online and generate leads.
Digital Marketing goes beyond just setting up a Facebook fan page, a blog or a Twitter account. It's about integrating your content and social media into your website, search engine optimization, lead generation and lead nurturing. It's about delivering results. It's about having a strategy that integrates with your business objectives.
3. Develop and Implement a Content Marketing Strategy
Content Marketing helps you connect with prospects and customers with valuable educational information about how your solutions address their needs.
A Content Marketing strategy enables you to develop and implement sound content for your online presence - which includes your website, offers and blog as well as your social networking profiles.
You'll identify and develop your business personas [aka your buyer profiles], hone in on keywords critical to your business and fully appreciate your customer buying cycles so your content connects with prospects online as well as offline for a fully integrated customer experience.
A content marketing strategy means deliberately educating prospects about the solutions you offer and consistently analyzing the results generated for continued improvement.